As TikTok continues to blur the lines between entertainment and entrepreneurship, a growing number of creators are drawing viewers in with tarot card readings. These livestreams often promise personalized spiritual insight– with a cost, of course. Viewers wanting their own reading are required to send gifts or certain amounts of money, and it’s not very often you come across a live creator doing readings for free. 

Not all livestreams are meant to deceive, and many creators say their readings are purely for entertainment. “Yeah, it’s entertaining,” TikTok creator DanniTarot (@DanniTarot) says. “I think others find it entertaining too because they are learning about themselves.” These creators often frame their lives as fun, interactive experiences– similar to memes or personality quizzes– where viewers tune in for the drama, aesthetics and a sense of community. For some, it’s a way to build an audience, encourage conversation and a way to make money through gifts without claiming real psychic ability. 

However, with the lack of disclaimers, many people sadly believe that these readings are true; as some creators target a younger audience. Younger viewers tend to fall for these types of things. This leaves consumers unsure whether they’re watching a faux performance or receiving genuine advice. As this topic continues to fuel ongoing debates, creators are continuing to gain more and more money and views for their performances.